Zoetis Ranch Game: The objective is to show the importance to buy tested bulls – Users choose to compete either against the computer or against other players or teams of individuals. Upon selecting their team name, users choose what they think will be the most profitable bulls over three separate breeding and marketing seasons, each season with a different production objective. At the start of each round users can review EPDs to make decisions to aid in selection. At the end of the three rounds the team with the most net worth (cash plus females and bulls) wins.